Execute and Create Value
All organizations seek to create value. What is Value Creation? Grease defines it as the increase of enterprise value resulting from improved execution in four essential business disciplines. Value Creation requires superb execution across the enterprise in clarifying business strategy, implementing business plans, raising organization effectiveness, and driving sales. When companies execute well, friction is reduced, speed increases, organization effectiveness improves, and sales increase. Value is created. Grease thinks of it as a gearbox of four interlocking gears meshing fluidly and accelerating to create value.
But organizations stumble because of friction. Grease Consulting reveals and reduces the friction that creates drag and imperils Value Creation. Grease clients get there first. Decisions are fast, sales grow, profitability improves, execution is the norm, competitive advantage rules, and value is created.
Competitive advantage is all about winning with customers. It’s also about speed as manifested by swift decision-making. Efficient and effective decision-making is determined by organization effectiveness grounded on clear strategy and evidenced by well executed business and sales plans. Grease Consulting clients, both profit and nonprofit, create lasting value.
Grease ensures sales execution by starting with a sales pipeline, populated with screened customers, who are served by compelling value propositions, animated by storytelling skills, and grounded in Proposal Selling Through Storytelling® (PSTS®). Value Creation is hard to come by, but when all four gears accelerate smoothly, profitable sales increase. Incremental sales are the most reliable proxy for value creation.
What people are saying.
President, Gladstone Investment Corporation
Howard M. Wall, Jr.
President, Portco Packaging Corporation